@Chrisbrogan's speech at Likeminds last friday was very insightful to have witnessed in person (please see previous blog post for more on my trip to Likeminds). However, I have just watched the video of it again on his blog only to gain yet more insight.It is strange the aspects you may miss the first time round but the second time I really tried to understand what Chris was trying to communicate about running successful social media campaigns.
In my mind it was all about being a human being and making others feel special. If you do not have this all the marketing, IT, online, social media knowledge in the world will not be enough to compensate for it.
Being human is not something you learn or have to study to be but it is something you have. It is amazing the amount of people in business and society at large have lost touch with this. Often people buy into the social role they play and think that is all they are.
In fact maybe you do not have to be human. My friend has a dog and she is a little over-enthusiastic to say the least! What she does do very well however, is pick up on people's emotions around here very well. She is very responsive to these and because of this she makes the people around her feel special.
I had a really wacky thought! If it was possible to train a dog to do social media campaigns she would probably be quite good at them!
Anyway going back to Chris Brogan... It is great to have high-profile people like him to remind us of the basic fact of human connectedness. We definitely need more of it!
