Many couldn't believe it could happen but it has. The USA will see an African-Amercian president for the first time in history. I had my fingers crossed yesterday but victory for Obama never really looked in that much doubt.

It was the most expensive campaign in American history fought over a period of 22 months with many twists and turns. Originally the key issue was Iraq but when the economic crisis happened in September it changed the course of the election.

As mentioned in a previous post both Obama and McCain used new media, internet, social networking very effectively to deliver their message. In doing so they have successfully gained a massive turnout at the polls from people who may not have normally voted. Obama has successfully engaged with different communities and his message has motivated young people. Even 'ghetto street kids' in Harlem know his name. His campaign has been helped tremendously by endorsements from people like Oprah Winfrey, Kanye West, Bruce Springsteen, and other media and music icons.

The success of Obama signifies a shift in thinking in the US which will be felt around the rest of the world. Gordon Brown has indicated his support and says he will be looking forward to working with him. The Indian Prime Minister, Manmohan Singh, has also congratulated Barack Obama on his victory and hopes it will lead to better ties with the US and India.

While there were many issues that came up, the issue of race is one that couldn't be ignored. His victory will be especially poignant for African Americans who lived through the civil rights unrest. In the South of the US it was a long time before African Americans could even vote. People like Martin Luther King, Malcolm X and others gave there whole life to the struggling for equality and justice for African Americans. The Obama win is built on their struggle and would not have been possible without them.

However, people should not forget other issues like Business and Foreign policy. Obama will have a tough time with state of the economy and will have to provide business with some hope. As far as foreign policy goes I was a little uneasy at his inflexible stance of 'just fighting and catching the bad guys'. Many people in other parts of the world hoped that he would have a more progressive stance to foreign policy. They may be disappointed with his position which is not much more moderate than the McCain alternative.

Whatever happens now Obama has a difficult road ahead and a lot to live up to. This should not take away from this victory has achieved. It is all certainly a step in the right direction...

I have been watching the US Presidential Race between Barack Obama and John McCain with much interest. To be honest I have a lot of disagreements with the way the USA generally handle themselves especially with their foreign policy. They don't do themselves any favours and whoever gets in will have a difficult road ahead especially with financial situation at the moment. Having said that it will be good to see Obama in though as he seems to have a plan and is certainly inspiring young american voters.

The final presidential debate yesterday made for some interesting viewing especially when they kept talking about Joe the Plumber! I initially thought like many people, 'who the hell is Joe the Plumber?'

Apparently Joe the Plumber is a small business owner who challenged Obama over his economic policy when he was campaigning in Ohio at the beginning of the week. His name has now become famous as unwitting symbol of the econonic situation in the US because of being mentioned so many times in the final presidential debate.

Barack and John went on to discuss the issue of negative advertising in both of their campaigns. Both of these guy have been have mudslinging at each other the last few months. I think it doesn't send out the right message generally to focus on the negative. The Americans need positive solutions from their presidential candidates not personal attacks on each other.

McCain choice of Sarah Palin as a running mate has also been the source of much debate. In my opinion I am pretty shocked that someone like her could rise to such a position of influence. She comes from Alaska and is known for her radical creationist views. I find it hard to take her seriously. Go American Soccer Mums! Yeah whatever...

One thing I will say about both Obama and McCain's campaign is their impressive use of new media and the internet to propel their campaigns. Both have used Facebook, YouTube and Blogs to very good effect to engage with especially younger voters. Our very own UK policians could learn a lot from this as they seem to be very slow in the uptake of new media. Number 10's YouTube channel is a start but doesn't seem to be getting many hits. It's a shame but I don't think British Politicians have the media savvy or 'Pzazz' of their American Counterparts.

Barack Obama is one of the most charismatic speakers I have ever seen. He seems to really engage his audience in their own language. If he got in it would of course be historic as he would be the first American president of African descent. He is even inspiring kids from the ghetto areas of the US which is amazing feat. Symbolically in the US and across the world (even here in the UK) his appointment would have massive affect and would mean a radical shift in thinking.

Also I know this may sound ageist but I would imagine the American presidential role to be very demanding if not one of the most demanding roles there is. It would probably be more suitable for someone in his forties.

Fingers crossed Obama gets in as we don't want another four years of a Bush-style Government throwing its weight around. A change we can believe in? We hope....as I'm sure Joe the Plumber will.