I think it is quite clear that social media is going to be a significant factor that shapes this UK election whether it is Labour, Conservative or the Liberal Democrats.

With the respective manifesto launch it will be a challenge to get the message out especially to first-time voters. For the major parties, social media has become essential tool to target new audiences who may have been previously disaffected or disinterested in politics.

This is the first time that social media will play a part in a UK Election and no-one knows exactly how this will play out. It is all uncharted territory. I imagine many of their strategies are based upon what happened in the US Election of 2008. The Obama campaign certainly was a solid case study but times have changed a lot since then. Both social media and people's experience of it have evolved so no-one can really predict what will happen. Businesses are now taking social media more seriously and it is an almost indispensible tool for the personal lives of many.

With that in mind here are some interesting election social media figures.....

At the time of writing the number of followers for each party on Twitter are:

Conservative - 25,939
Labour - 14,048
Liberal Democrats - 12,430

However if you look at number of YouTube views of main party videos the figures are as follows:

Labour - 'Labour Manifesto 2010: A future fair for all' posted (posted 11/04/10)- 41,226
Conservative - 'An Invitation to join the government of Britain' (posted 13/04/10)- 26,989
Liberal Democrats - David Laws: Election 2010 Manifesto Launch (posted 14/04/10) - 187

This provides interesting snap-shot of what is going on social media wise for each of the parties but by no means the big picture. What the future holds is anyone's guess. I anticipate lots of twists and turns in the coming weeks.

As I recall, the US election between Obama and McCain became a mudslinging match before the end. Remember that guy 'Joe the Plumber'? However, Obama was very successful in getting his messages out on social media and it is beyond doubt that it played big part in his election win. Also it was his positive messages like 'change' were the ones that seemed to resonate most with the voters. This is something that I am sure Mr Cameron has been somewhat influenced by in his campaign, 'vote for change'.

As with US election we are seeing a fair bit of mudslinging here in the UK regarding tax, National Insurance and other policies. It is a shame that election politics all to often is about rubbishing opposing parties policies rather than focusing on actual value they could add to the country.

UK politics has been thrown in the deep end with the social media world. It will be interesting to see what effect it has in the coming weeks as the election hits fever pitch...

I have been watching the US Presidential Race between Barack Obama and John McCain with much interest. To be honest I have a lot of disagreements with the way the USA generally handle themselves especially with their foreign policy. They don't do themselves any favours and whoever gets in will have a difficult road ahead especially with financial situation at the moment. Having said that it will be good to see Obama in though as he seems to have a plan and is certainly inspiring young american voters.

The final presidential debate yesterday made for some interesting viewing especially when they kept talking about Joe the Plumber! I initially thought like many people, 'who the hell is Joe the Plumber?'

Apparently Joe the Plumber is a small business owner who challenged Obama over his economic policy when he was campaigning in Ohio at the beginning of the week. His name has now become famous as unwitting symbol of the econonic situation in the US because of being mentioned so many times in the final presidential debate.

Barack and John went on to discuss the issue of negative advertising in both of their campaigns. Both of these guy have been have mudslinging at each other the last few months. I think it doesn't send out the right message generally to focus on the negative. The Americans need positive solutions from their presidential candidates not personal attacks on each other.

McCain choice of Sarah Palin as a running mate has also been the source of much debate. In my opinion I am pretty shocked that someone like her could rise to such a position of influence. She comes from Alaska and is known for her radical creationist views. I find it hard to take her seriously. Go American Soccer Mums! Yeah whatever...

One thing I will say about both Obama and McCain's campaign is their impressive use of new media and the internet to propel their campaigns. Both have used Facebook, YouTube and Blogs to very good effect to engage with especially younger voters. Our very own UK policians could learn a lot from this as they seem to be very slow in the uptake of new media. Number 10's YouTube channel is a start but doesn't seem to be getting many hits. It's a shame but I don't think British Politicians have the media savvy or 'Pzazz' of their American Counterparts.

Barack Obama is one of the most charismatic speakers I have ever seen. He seems to really engage his audience in their own language. If he got in it would of course be historic as he would be the first American president of African descent. He is even inspiring kids from the ghetto areas of the US which is amazing feat. Symbolically in the US and across the world (even here in the UK) his appointment would have massive affect and would mean a radical shift in thinking.

Also I know this may sound ageist but I would imagine the American presidential role to be very demanding if not one of the most demanding roles there is. It would probably be more suitable for someone in his forties.

Fingers crossed Obama gets in as we don't want another four years of a Bush-style Government throwing its weight around. A change we can believe in? We hope....as I'm sure Joe the Plumber will.

The third series of 'Ross Kemp On Gangs' has now come to a close on Sky 1. In this post I want to communicate my general admiration for the series and talk about some of the issues it throws up about the reality of the world we live in today.

If you are not familiar with 'Ross Kemp On Gangs' it follows Ross Kemp as he travels to different countries around the world to examine serious issues surrounding gang culture. Ross gets into some sticky situations as he tries to discover the truth about gangs are fighting about. Possibly the most dangerous parts are when goes and meets the gangs themselves and interviews the gang leaders. For instance he has members of the US gangs Bloods, Crips and the Latin Kings. Some of the other countries that have been featured in the series include Brazil, New Zealand, Jamaica, Poland and of course the 'good ole UK'!

With this show Ross has managed to totally revive his career. Many people know him as 'Grant' from Eastenders but after that Ross Kemp did not really hit home any of the shows he did. I guess he decided to chuck in the third rate ITV cop dramas for something with a bit more balls and the 'On Gangs' Series is definitely that! The show won a BAFTA in May 2007 for best factual show.

Having watched the series, it really has opened my eyes to the issues that people face around the world. In my mind it seems to be same issues that come up over and over again whatever country it is or whatever gang it is. Firstly it is that of economics, when there is a large gap between rich and poor the less well off understandably get angry when they have to struggle to make ends meet. Seeing as there are limited resources they have to band together for protection. The gang problem arises when you get lots of people banding together like this and competing for scarce resources. In many cases there are little or no job opportunities for these people and some may come from broken families. For them the gang is all they have and they will defend it at any cost. This may be difficult for the average person to understand until they have been in the situation themselves.

Secondly, they seem to be in an environment where there is deep seeded political or social instability. In the case of Kenya there has been history of political uncertainty leading to people of different tribes having difficulty asserting there collective identities. Again a gang provides this identity, philosophy, structure and pride for these people. Also Politicians and other people in authority, who seem squeaky clean in public, are manoeuvring situations to there own ends and perpertuating the problem.

Thirdly, Greed and Power are two powerful motivators. The gangs compete over who controls the territory, money, drugs, prostitution, rackets, etc. In all gangs some people are leaders and some people are followers. The leaders all want to be at the very top and followers all want to know they are following the right leader. This can be the case for men especially who are attracted to power, competition and high status.

It is very sad to see the number of disillusioned, angry and frustrated men in these gangs (though there are many women too) who would kill members of a rival gang in a blink of an eye. In my opinion they become this way because there is no positive outlet or role models for them and everyone wants to express themselves. I am not condoning the terrible acts of violence that they perpertrate. A lot of these are unspeakable with no regard for human life and quite often innocent people get caught in the crossfire.

I cannot help thinking though that in a different environment these 'gang leaders' might have been successful career and business people if they had chosen this path or given the opportunity.

The gang problem is something that has to be addressed by Politicians, Police, Community Leaders and public at large. People have to be provided with viable alternatives to joining gangs through appropriate education and interaction with positive role models.

Anyway well done to Ross Kemp and the other people behind the show for bringing these issues to our attention.